MA FASHION MANAGEMENT AND COMMUNICAGTION

The fundamentals of fashion management was the first in the new fashion management series of books on the subject. It takes an in-depth look at the varied and competitive fashion trade. Providing readers with a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.

Fashion management and communication is a growing area of the fashion industry and encompasses a variety of different fields such as strategic fashion management, communication, promotion, advertising, branding, business and marketing. In 2011 the book was published and distributed worldwide. 2014 saw it translated into Chinese for the Asian market and in 2015 it was decide that the time was right for a 2nd edition. A proposal was developed, new content discussed with an agreed deadline date of August 2016.