MA FASHION MANAGEMENT AND COMMUNICAGTION

October 22, 2015

He works out of a single "drawer" in a showroom in the Empire State Building and makes deliveries to stores himself.

In his first year in business, he sells $500,000 worth of ties to the most prestigious names in men's clothing, incuding Paul Stuart, Neiman Marcus, and Bloomingdale's.

October 22, 2015

Ralph Lauren said: "I decided to do menswear because there was on one there, I wanted more romance, more excitement in it. I was very traditional....but I wanted something that got me excited. That's how I developed my style." (2000) He made sofe-shouldered jackets with wide lapels, and he made them in tweed and linen.

October 22, 2015

The 'shop-within-a-shop"  sells Lauren's men's line exclusively. It is the first time that Bloomingdale's has given a designer his own in-store boutique.

October 22, 2015

He is selected by members of the fashion press as the winner in the category of highest creativty in men's fashion design. The award comes after Lauren designs an unlined, "unconstructed" suit.

October 22, 2015

The polo player logo is introduced the same year, first appearing on the cuffs of the women's shirts. I changed the women's shirt and made it sexier, with skinny sleeves and a skinny fit. They were much like the men's, made in the men's factory, but they were not just your boyfriend's shirt. Thery were yours.

The first Polo Ralph Lauren store opens on Rodeo Drive in Beverly Hills, California.

October 22, 2015

The original mesh shirt for men features the polo player logo and is available in twenty-four different colours. The polo shirt becomes the most iconic item of the "preppy look," one of the styles Lauren is best known for.

October 22, 2015

Tailored suits more apt for the women who realizes mannish tailoring can make her look more feminine, they are a neat idea.

October 22, 2015

Before the film is made, Paramount and Jack Clatyon, the film's director, select Lauren to outfit the made cast. The film's period clothes all come form the current Polo line, except for one pink suit Lauren designs for Robert Redford's Jay Gatsby.

October 22, 2015

The line features versions of staple items from the Polo menswear collection---such as button-down shirts, Fair Isle sweaters, hacking jackets, and hunting vests. A collection for girls is launched the following year.

October 22, 2015

Annie Hall is released. Woody Allen and Diane Keaton wear Lauren's clothes throughout the film.

October 22, 2015

This is the first time that a designer has introduced two fragrances---one for men and one for women---simultaneously.

October 26, 2015

Located in a former pharmacy, the store exemplifies the unique, atmospheric gentleman's club look that Lauren's stores become known for.

October 26, 2015

This women's collection continues Lauren's love of the West. Lauren receives his first CFDA award. This is the first year that the country's leading fashion awards are given by  the Council of Fashion Designers of America (CFDA), after the organization replaces Coty as the sponsor.

October 26, 2015

The collection includes bedding, towels, area rugs, wall coverings, tabletop, and table coverings in four of the company's signature looks: Thoroughbred, New England, Jamaica, and Log Cabin.

October 26, 2015

Though evocative of an African safari, the ad campaign is actually shot in Hawaii.

October 26, 2015

The Equestrian collection for women, inspired by the romance of traditional riding costumes, is lauched.

October 26, 2015

The building was designed by famed New York architects Kimball & Thompaon in the 1890s. The mansion was commissioned by a society matron named Gertrude Rhinelander Waldo, but she fell into debt during the construction and the Rhinelander was never lived in.

October 26, 2015

Occupying two floors of building facing the Church de la Madeleine in the eighth arrondissement, the five-thousand-square-foot store is decorated with the same luxurious style of the New Bond Street store in London and the Rhinelander mansion.

October 26, 2015

The American Folk Art Museum (formerly known as The Museum of American Folk Art) honors Lauren with an award for pioneering excellence in American style.

October 27, 2015

This is Lauren's first performance-driven sportswear collection, and the company sponsors professional athletes in conjunction with the line launch.

October 27, 2015

Audrey Hepburm presents it to him at the awards ceremony, February 3, 1992.

October 27, 2015

The first Polo Sport store opens opposite the Rhinelander mansion, at 888 Madison Avenue in New York City.

October 27, 2015

Named for Double RL, Lauren's Colorado ranch, the line is inspired by the rugged, well-worn looks of the West, with denim, flannel shirts, leather jackets, and other utilitarian-looking pieces. The collection debuts in a special shop-within-a-shop at the new Polo Sport store in New York City. 

October 27, 2015

Inspired by readitional European fine tailoring, the line aims to bring a retail suit as  close to the level of custom made as possible. The collection is launched during the "casual Fridays"trend, when dressing down came into style, Lauren stars in the line's first ad campaign.

October 27, 2015

The line expands the company's lifestyle-oriented vision. It offers an array of distinctive color palettes and finishes in keeping with the Ralph Lauren spirit, including colors such as Gray Flannel, Suede, River Rock, and Duchesses Satin. Lauren receives the CFDA award for Womenswear Designer of the Year.

October 27, 2015

This mid-priced woman's collection feature classic Polo-style tailored clothing. It goes on to become the leading brand in the women's better sportswear categoty in department stores.

October 27, 2015

Lauren announces a $13 million gift for the Save America's Treasures campaign to preserve the Star-Spangled Banner.

October 27, 2015

Polo Sport launches RLX, a line of professional-quality athieticwear for men and women. Athletes sponsored by Polo Sport RLX include members of the World Cup mountain bike team, national world champion triathietes, and snowboarders.

October 27, 2015

Lauren introduces a new fragrance for women called Romance. A men's counterpart is introduced the following year.

October 27, 2015

The Pink Pony T-shirt becomes the symbol of Polo Ralph Lauren's cancer initiative.

October 27, 2015

The foundation focuses on initiative for cancer care and prevention, as well as education and community building in underserved areas.

October 27, 2015

Shows are held for the fall 2002 and spring 2003 collections of Purple Label.

October 27, 2015

The chair combines black leather cushions on the seat and back with square-shaped arms made from carbon fiber, a lightweight composite material used to make Formula 1 racecars, aircraft, high-end road and mountain bikes, and other sports equipment.

October 27, 2015

This collection for young men and women is a contemporary take on Lauren's classic preppy style.

October 27, 2015

Polo designs uniforms for all on-court judges and ball persons, as well as an official souvenir T-shirt for the event that is available to the public.

October 27, 2015

He is the first designer in the tennis tournament's 129 year history to be chosen to create uniforms for all on-court officials.

October 27, 2015

The first store is located in a historic building in the heart of the Tretyakovsky shopping distric, and features Lauren's premier men's and women's collection.

October 27, 2015

Polo Ralph Lauren unveils mobile commerce site that enables consumers to purchase products through the rapidly growing mobile channel.

October 27, 2015

Lauren by Ralph Lauren launches in Europe and Mexico in the spring.

October 27, 2015

Lauren opens first store in Gstaad, Switzerland.