MA FASHION MANAGEMENT AND COMMUNICAGTION

1.  Strategic Window

     Factors: (PEST)

2. Business Analysis (Value Chain)

    - sales & profitability

    - creativity

3. Fashion Industry Analysis

     Introduction, Growth, Maturity, Decline

4. Market Analysis

5. Competitive Analysis

    The Porter's Five Forces: Threat of new entry; threat of substitution;  supplier power;  buyer power;

    competitive rivalry

Through case studies in emerging brands, it is clearly to see:
- require significant capital injections in order to expand their product lines, open stores and enter global market
- the designer is focused and clear-and that focus has become identifiable by the style and essence of the product, not a logo or label
- directional style and strong aesthetic really attract consumer to designers collections
- has demonstrated business traction, making it an attractive potential investment target
- an essential next step for the brand as it seeks further growth and expansion

Looking at both of these powerhouses, it important to know that their underlying success is attributable to an environment that fosters & breeds adaptability.
- keep up with technological changes and trends
- encourage creativity
- boast acute business acumen
- providing the best products to feed customer demands
- leaders in digital expertise
- require a lot of co-ordination and organization

A luxury brand can be defined as a brand that consistently delivers a unique emotional value and possesses the capacity of creating a lifestyle experience through a strong identity, a high level of creativity, and closely controlled quality, quantity, and distribution, all of which justifies asking for a premium price.

By interviewed consumers and sales in Manchester shopping malls and  asked them "what is fashion to you?“ I have got several answers. Fashion is what I feel comfortable and confident. It is self experience and my own opinion, also it is the latest trend and  a way of life.