MA FASHION MANAGEMENT AND COMMUNICAGTION

Ralph Lauren’s PoloTech shirt is the crown jewel in the inaugural collection of a broader athletic-focused Polo Sport brand—at the intersection of performance technology and lifestyle fashion, aka, athlesiure.

The “second-skin” fabric workout shirt uses embedded silver fibers and a sensor-filled black box that snap into the shirt near the rib cage to track biometric stats. Metrics include heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned. And all for $295 per shirt.

Innovative Technologies Set the Stage for the Celebration of the 10th Anniversary of RalphLauren.com and the Launch of UK e-Commerce Site On Wednesday, November 10, thousands of eyes witnessed the unthinkable as RALPH LAUREN 4D mesmerized spectators and changed the way the world will see fashion forever. Advanced video mapping technology was projected onto the façade of the Ralph Lauren flagship locations in New York and London.

Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Fashion designer, philanthropist, and founder of one of America's proudest exports, Ralph Lauren is one of the most famous figures in the world. As well as staying heavily involved with his eponymous fashion house - which also comprises Ralph Lauren Home, Polo Ralph Lauren and Polo Sport - together with his wife Ricky, he has founded various charitable initiatives, including The Pink Pony Campaign that raises money to fight cancer worldwide.