Personalised products in Burberry World Live Flagship, 121 Regent Street, London

Through research, more and more people can afford to the luxury products, at the same time, some of them not satisfy to that. However, they want special and particular luxury goods which are different from others. The personalised fashion trend has been around for years, probably since mother stitched name onto children’s school PE kit, come to think of it, perhaps that's where people obsession started. But more recently, the trend for personalised fashion is getting bigger, it's getting bolder and it's taking over your wardrobe.

The amount of fashion luxury brands launch of customizable fashion products. Tailor-made brogues, customised silk scarves, monogrammed trunks- personalisation is big news at luxury brands and on the high street, as customers are increasingly enjoying taking control. Such as Burberry scarves, back bags, cloaks and ‘My Burberry perfumes’ can put customers’ monogram on them.