Wearables, Malls, Cuff, Video Eyewear

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

“Wearables May Be Headed Mainstream, but Many Aren’t Ready Yet” (Venture Beat) “Many wearables makers remain very focused on the technology and the market opportunity, but not focused enough on the long-term wearability of their devices.”

“Kevin McKenzie on Reinventing the Shopping Mall” (The Business of Fashion) “Kevin McKenzie, global chief digital officer at Westfield Labs, talks to BoF about the mall of the future, Westfield’s World Trade Center and the role of the physical store in a digital world.”

“Cuff Raises $5 Million To Bring Smart Jewelry To The Mainstream”(TechCrunch) “Cuff is teaming up with Richline to create necklaces, bracelets, earrings and other fine jewelry items for everyone from Tiffany’s and QVC to Macy’s.”

“Intel Trains Sights on Google Glass with $25m Investment in Vuzix” (The Guardian) “Technology giant takes 30% stake in video eyewear firm as its latest move into the fast-growing wearables market.”

“Online Clothes Sellers Seek a Good Fit for their Business Model” (The Financial Times) "Rent the Runway, which raised $60m in December to open more stores, is one of a number of e-commerce start-ups experimenting with ways to make on­line shoppers confident that what they pay for will fit them and look good."