

Apple’s Fashion Hires, Uber for Models, Accessible Luxury
LONDON, United Kingdom — This week on BoF, we examined the lifespan of accessible luxury brands, decoded the thinking behind Apple’s...


Fashion Brands Absent From Wearable Tech Revolution
As the technology industry sets its sights on wearable computing, it’s time for fashion and luxury brands to take the space seriously, or...


Will Luxury Smartwatches Work?
Several luxury watchmakers have jumped on the wearable tech bandwagon. LONDON, United Kingdom — This March, a few weeks before the much...


Week in Review | The Rise of Wearable Tech, Overcapitalised Start-Ups, Geek Brands in Japan, Transna
BoF editor-in-chief Imran Amed recaps the week in the business of fashion. LONDON, United Kingdom — The fashion business is both an...
J.ESTINA X GDRAGON
J.ESTINA is a Korean global luxury jewellery brand build in 2003. G-Dragon is a fashion icon, he has been captured J.ESTINA advertising...


Chow Tai Fook x G-Dragon Jewellery Collection
It comes to little surprise that the World's Largest Pure-play Jeweler by market capitalization, Chow Tai Fook 周大福 of Hong Kong, has...


Would You Date a Man Who Wore More Jewelry Than You?
In the Venn diagram of men and jewelry, there used to be but a narrow overlapping sliver reserved exclusively for rock stars and Johnny...