
PLANTS JEWELLERY




CONTEXT
Plants jewellery- about three years ago, resin jewellery with real flower and plants are popular because every piece is unique and special. During these two years, the custom garden terrarium with miniature plants has become popular as home decorations. Miniature plants as a trend are happening. Miniature plants jewellery is a short-term trend forecasting. Can you imagine wearing a jewellery piece that grows? If you never thought of it, maybe it is time to do so. Stunning wearable planters that can easily complement every outfit.
Culture: in recent years, more and more costumers do not satisfy to the mass production, they want a unique design or personal identity. So that design should be involved with society, ecology and I try to avoid mainstream mass production. Growing Jewellery is a redefinition of modern values. It is a clash of jewellery and gardening; couture and organism. On the other hand, this type of accessories should appeal to people that treasure nature and seek unique accessories to complement their everyday outfits. While living in big a city, you can still feel close to nature when wearing such pieces. Plus the design looks really fresh.
Environment: plants jewellery is made of wooden, plants and soil. This natural pretty thing is an eco-friendly trend. In other words, it reduces the industrial pollution.
Industry: plants jewellery can not mass production, do not need more employees. Everyone who loves the plants can be a designer to creative your own jewellery.





Target consumers: Love nature, love life and love your plants so much that you want to bring them with you wherever you go? Now you can. Selling seeds instead of sale plants. These products will get customers’ loyalty because for consumers who love plants, they will repeat to buy them. The cool thing about the design is that the plants put into the jewellery keep growing while you wear them. Once the plants are big enough, you can put the into soil and turn them into house plants. You can decide to keep them as jewellery as well. For new consumers, they will buy these products because they are curious about these. People will give emotion in plants jewellery, either as a gift or to commemorate a moment.